Banana Peel Biscuit free essay sample

TASTE THE CHANGE YOUNG INDUSTRIES PRESENT’S-CALORIE FREE BISCUIT By Ratnesh Kumar Dubey Md. Afsar Shadab Vikash Kumar Sriprashanta Bhat 2010 Tables of Contents 1. Executive summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦.. 03 2. General company description 2. 1 The team†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦. 04 2. 2 Mission statement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦04 2. 3 Company goal and Objective†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦.. 04 3. Product profile 3. 1 Description†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦05 3. 2 Key ingredients and proportion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦05 3. Competitive advantage†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦ .. 05 3. 4 Pricing of biscuit†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. 07 4. Marketing 4. 1 Market segment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦. †¦Ã¢â‚¬ ¦.. 07 4. 2 Promotional activities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 08 4. 3 Retailers flexibility†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. 09 4. 4 Distributors flexibility†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦.. 10 4. 5 Unique selling proposition†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10 4. 6 Distribution network†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 4. 7 Cost involved in advertising†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 12 4. Product from customer point of view†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦. 13 4. 9 Customers†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦13 4. 10 Competitor analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 14 4. 11 SWOT analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 14 1 5. Operation plan 5. 1 Production process†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦. 15 5. 1. 1 5. 1. 2 5. 1. 3 5. 1. 4 preparation of banana peel powder†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦ 15 Manufacturing of biscuit†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦. 16 Quality control†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦ †¦16 Product development†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ . 16 5. 2 Location†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦. 17 5. 3 legal requirement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦. †¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦17 5. 4 personnel†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 17 5. 5 capacity planning†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. 17 5. 5. 1 5. 5. 2 5. 5. 3 5. 5. 4 First quarter planning†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦17 Raw material requirement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦.. 18 Supllier†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. â € ¦18 Credit policies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦19 6. Management and organization 6. 1 Organizations chart†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 0 6. 2 communication channel†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦20 6. 3 bankers†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 21 7. Financial plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦.. 21 8. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦ 25 2 1. Executive Summary Annual production of banana in world is about 100 million tons. The important banana growing states in India are Tamilnadu, Andhra Pradesh, Kerala, Karnataka, Maharashtra, West Bengal, Bihar and Gujarat. Among them Tamilnadu is the largest cultivators of banana (92200 hectares) followed by Maharashtra. We will write a custom essay sample on Banana Peel Biscuit or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Tamilnadu produces about 55 metric tonnes per hectare and these bananas are used in various food industries like ice-cream industries, fermentation industries etc. but these industries uses banana pulp and banana peel is a waste product for them. It has been estimated that 20000 tones banana peel are discarded annually in Asia from food processing plants, posing serious environmental problems. So taking all the points in mind our company has decided to make use of these waste banana peels. As banana peels contains 14. 6% glucose 56% sucrose. So it’s having low glucose contained in other hand banana peels also have certain medicinal properties like anti-fungal and antibiotic. Due to above properties of banana peel we are using banana peel powder along with normal ingredients in manufacturing of low calorie biscuits. Study shows that biscuits made from 20% addition of banana peel powder instead of flour and sugar does not have any change in the taste and texture. Thus the idea of using peel pulp in biscuits production is explored. We are planning to make low calorie biscuits by using banana peel pulp and it will add following properties to the biscuits: A. Calories in forms of fats are reduced B. Fibre content increases C. No appreciable change occurs in other food values D. The cost of raw materials of biscuits drop down E. Many other medicinal properties are integrated Others similar products are also available in market and all are claiming their biscuits sugar free but in real means they are not sugar free because the flour itself is a good source of calories but our product will have about 20 % less of sugar content as compared to the existing products. Our plan is to produce about 1200 tonnes of biscuit in first year and then will increase the production in coming years. In first and second year we will create the demand for our product and in third year we will be increasing our production capacity. In first year we will generate around 3200040 US $ and our net profit will be around 271794 US $. 3 We will be reaching break even in first year (second Quarter). Our company will generate the demand of our product by aggressive advertisement and other promotional activities. In future years we will diversify our business and it will be supported by our R D which will come up with some new products. 2. General Company Description 2. 1 The team The team is made up of a complementary and complete team with ommitment, passion, and skill set that this company needs to flourish. Managing Director:Sriprashantha Bhat: B. Tech (Mechanical), PGDM Production, Quality control and R D manager:Ratnesh Kumar Dubey: B. Tech (Industrial biotechnology), PGDM Marketing manager, advertisement, media, PR Vikash Kumar: B. Tech (Industrial biotechnology), PGDM Director o f Legal, IP and strategies, Finance Md. Afsar Shadab: B Sc (Zoology), PGDM 2. 2 Mission statement â€Å"Re- engineers the food resources to get maximum benefit â€Å" Major Global challenges are to meet the increasing demand with increasing population and environmental pollution control. All the countries across the globe had these common problems. Our company is going to upgrade the quality of food in society by re-engineering of existing resources and reduce environmental pollution by utilizing the waste which is a cause of environmental problems. 2. 3 Company goal and objective Our company goal is to be a market leader in the re-engineered food products and our objective is to provide quality healthy products to our customers and to give maximum benefits to our stake holders. 4 3. Product profile 3. 1 Description Type of Product: â€Å"Low Calorie Biscuits† Name of product: â€Å"Bana-lite† Our company is planning producing a low calorie biscuit and we will be mainly using banana peel powder instead of flour (20% replacement of flour with banana peel powder) and sucralose(approved by FDI) is used as sweetening agent instead of sugar. These both factor will reduce the calories in biscuit and our product will have 20% lesser sugar content as compared to other available low calorie biscuit. 3. 2 Key Ingredients Proportion:- Ingredients Proportion(per100gms) 12. 09 55. 22 14. 54 0. 05 10. 9 0. 03 5. 27 0. 9 Banana Peel powder Maida flour Vegetable oil sucralose Baking powder Chemical additives Salt Milk Powder 3. 3 Competitive advantage Low calorie and high fibre: Our product Bana Lite will be a low calorie product since we are replacing 20% of the flour by banana peel powder. This replacement will lead to 20% decrease in calories contribution 5 which was previously added by the flour. Another added value of our product will be total replacement of sucrose (table sugar) by sucralose. Sucralose is an artificial sweetener which has 6000 times more sweetening power than sucrose. Moreover the sucralose is zero calorie products and this leads to further decrease in the calories contribution. It is stable under heat and over a broad range of pH conditions. Therefore, it can be used in baking products and will help in a longer shelf life. Fibre is an important for the proper bowel movement as they contribute to roughage in the food diet. Our product bana lite is high fibre food. The peels of banana contain a high proportion of plant fibre which will prove very beneficial for the person suffering from constipation. Added fibre will make the product suitable for everyone whether they are children, adults or older people. Medicinal properties Banana peel contains anti-oxidants and anti microbial properties. As such the product will be very good for health as it has many medicinal properties. If we compare the benefits which our product is providing to the consumers to other product in the market we have a competitive advantage. Same taste Research shows that replacement of flour with banana peel powder does not change the taste of the biscuit. To make it sure we prepared our product Bana Lite in a local bakery and compared it with other types of product in the market. We found no significant change is taste. Thus rejection of the product by the consumers on the reason of different taste will be averted. Low cost The cost of production of Bana Lite is very low when compared with other low calories biscuits. Presently in Indian market the major players in low calorie biscuit are Britannia, Parle and ITC. But the cost of production is much low than theirs. As such the profit margin will be high for us. Economics and forecast The Indian market holds enormous growth potential for snack food, which is estimated to be worth US$ 3 billion, with the branded snack market estimated to be around US$ 1. 34 billion, growing at 15-20 per cent a year. While the growth rate of the US$ 1. 56 billion unorganised sector is 7-8 per cent. 6 The food processing industry is presently growing at 14 per cent against 6-7 per cent growth in 2003-04. The industry received foreign direct investments (FDI) totalling US$ 143. 80 million in 2007-08 against US$ 5. 70 million in the previous fiscal. The cumulative FDI received by the industry from April 2000August 2009 stood at US$ 878. 32 million. However, India’s share in exports of processed food in global trade is only 1. 5 per cent; whereas the size of the global processed-food market is estimated at US$ 3. trillion and nearly 80 per cent of agricultural products in the developed countries get processed and packaged In order to further grow the food processing industry, the government has formulated a Vision-2015 action plan under which specific targets have been set. This includes tripling the size of the food processing industry from around US$ 70 billion to about US$ 210 billion, rais ing the level of processing of perishables from 6 per cent to 20 per cent, increasing value addition from 20 per cent to 35 per cent, and enhancing India’s share in global food trade from 1. 5 per cent to 3 per cent. This would require an investment of US$ 20. 6 billion. According to an Ernst and Young (EY) presentation, the food processing industry in India will grow 3040 per cent as against the present 15 per cent in the next 10-years. Prime Minister Dr Manmohan Singh on October 6, 2009 laid out a blueprint for rapid growth in the country’s food processing sector. The Prime Minister said that this can be achieved by simplifying the tax structure, formulating a National Food Processing Policy and improving rural infrastructure. Thus we see that there is great future ahead, and in order to meet the future demand we are committed to grab the market. . 4 Pricing of biscuit Price of our biscuits will be 0. 27 Cents per 100 gm packet. 4. MARKETING 4. 1 Market segment According to the utility of our product we can divide our customers mainly in four different segments. Each of these segments has their own specific need for this product and our product is capable enough to 7 meet the needs of ea ch segment efficiently. Proportion of diabetic patient in the market will determine a major market segment. Market segments are following 1. Large Diabetic population 2. General population 3. General patient as prescribed food supplement by doctors 4. Children 1. Large diabetic population: The total number of diabetic patient in India is more than 30 million. From the recent survey it has been observed that there is been exponential increase in the number of diabetic patients in India. No of increasing diabetic children is another serious problem in India, many children from age group 8 to 12 is reported as diabetic. So we are targeting the diabetic patient of all age groups. 2. General population : After replacing flour by peel powder and sugar by sucralose the taste and texture of our biscuit will remain same as other biscuit in the market . o we can target the general population (common man) to market our product. 3. General patient’s: Doctor‘s for generally prescribe food precaution’s for general patients. In the diseased condition the digestive system of patient does not support digestion of many food items that we generally take in day to day life. so we can prompt our low calorie biscuit to be consumed b y these patients by convincing doctors to prescribe our product as a food supplement as it contain high roughage content. 4. Children: Children consume biscuit’s in large amount. According to Indian tradition here people are very conscious choosy in selecting food for heir children. They would prefer to use our biscuit because it’s having added advantage of nutrition and disease resistant ingredients. 4. 2 Promotional activities 8 Being a small and new company we are mainly focusing on cheap and effective means of promotional activities. We can achieve it easily by targeting our customers on the basis of market segment. So we are here with different promotional activities to attract all our customers towards our product. 1. Display chart in all health care centres, medical stores and general provisional stores. Chart includes all the benefits and detailed information about the product. This will help in spreading awareness of the product. 2. Use of canopy – canopy can be used in government and private hospital, public places to promote our product. All the information regarding benefits of this product can be delivered through canopy. As canopy is portable and mobile it would be a cheap and effective means of promotion (especially in rural areas). In rural areas there is least source of information available regarding the products in rural market where as 70 % of Indian population still resides in rural areas. . Printed hand bills can be distributed to the interested customers through canopy. 4. As the product mission and concept is unique and new we can give an article for health care column in news papers. By organising small press conference and make them aware of the utility of this product. 5. In order to reduce environmental hazards our company is utilizing waste. As it is a so cial wealth concern issue we can organise seminar and campaign with the help of NGO and social committees. This will so our presence and social concerns to the market and environment. 6. Sign board- advertisement through hoardings are very much prominent in the market but expensive too. Municipal Corporation take charges rent on the basis of per square feet and for fix duration. So we will introduce a different way for hording advertisement so that we need no to pay anything except the hording printing and fitting charges. We can make a two in one board, which will give mutual; benefit to two firms. Board will be designed in such a way that its face is divided into two portions, one of these two spaces will be occupied by our add and other will be for the concern shop where the hording will be displayed. All the expenses in printing and fitting will be provided by our company so shopkeepers will accept this type of deal voluntarily (i. e. medical stores, general provision stores, any small stores). 4. 3 Retailers flexibility On the basis of the selling capacity of the retailers we will provide the initial samples (1 cartoon=100 biscuit) on credit. Credit will be for 45 days back to back payment. 9 We will provide display stands to the distributers and the distributers will distribute these stands to retailer, who has reported a sale of 100 or more biscuit in a week. This will be added advantage for the product that it would be prominently noticed by customers and these stands would differentiate our product from other brands. 4. 4 Distributors flexibility 5 packets of biscuit will be given as free along with 1 carton biscuit. This is company’s conditional offer. 4. 5 Unique selling proposition †¢ †¢ Along with the real competitor (calorie biscuit manufacturer) we are giving competition to the normal biscuit manufacturer. Punch line of the company itself will create a question in observers mind a generate curiosity among them towards the product, so they will eager to try it once. 4. 6 Distribution network We will ensure the availability of our product to maximum stores in the market. Chennai zone:- 10 Kolkata zone:- Rural distribution †¢ †¢ Nearby urban city will be the regional reporting head office. It will fulfil all the demands and supply of the respective area. Indirect marketing will be done in rural areas. Tie-up with existing suppliers of the rural market of will enable us to distribute our product efficiently and effectively. Urban distribution †¢ †¢ †¢ One city office will be there in each city. (Chennai Kolkata) City office will be responsible to check all the activities regarding sales and distribution in that particular region. Direct marketing from the company itself will be done through our executive. 11 Sales executive will be efficient enough for the traditional marketing as well as technical marketing. Sales executives must have knowledge of regional language so that they can interact to all without any hurdle. As our sales executive has to perform multi task, he has to deal directly with retailer as well as doctors in the hospitals. 4. 7 COST INVOLVED IN ADVETISING FOR FIRST YEAR For 20 cities †¢ Advertisement charts (500 charts per city @ 0. 88 US $ per chart) Total number of chart =10000 Total price of chart=10000*0. 8 =8880 US$ †¢ Canopy (2 canopy per city @ 110 US$ per canopy) Total number of canopy=40 Total price of canopy=40*110 =4400 US$ †¢ Handbills (200000 hand bills per city @ 4US$ per 1000 hand bills) Total number of handbills=4000000 Total price of handbills=16000 US$ †¢ paper advertisement (100 paper advertisements per region @350 US$ per advertisement Total number of advertisement=200 Total expenses in paper advertisement=200*350 =70000 US$ †¢ Sign boards 500 boards of size (8 feet * 3feet) i. e. 2400 square feet per board Printing @ 0. 25US$ per sq ft = 600 US$ per board 12 Angle @ 0. 0US$/ running ft (25*500) = 1250 US$ Total sign board expense for 500 boards= 1850 US$ Total expense in 20 cities=20*1850 =37000 US$ †¢ Display stand:(1000 stands per city @ 0. 6 US$ per stand) Total number of stands=20000 Total expense in stands=20000*0. 6 =12000 US$ †¢ †¢ †¢ Television advertisement Total expense in television advertisement=75000 US$ Hoardings:Total expense in advertisement through hoardings=50000 US$ Other promotional activities =60000 US$ TOTAL ADVERTISING EXPENSES = 333280 US$ 4. 8 Product from customer point of view According to customer point of view there is lots of utility of our product for them. Features and Benefits Our major product is low calorie banana peel biscuit. Major benefits of our product to consumer are they will get a low calorie biscuit along with some medicinal properties like antimicrobial advantage. Our product can be consumed by the diabetic consumers and it will not have any harmful effect on their health. The taste and texture of our biscuit will be same as compared to other biscuits because we have used sucralose as sweetening agent which is 600 times sweeter than normal sugar and will not add any calories to biscuits. . 9 Customers Our major customer will be:Normal population 13 Diabetic consumer Children of age group above six years Calories conscious consumer 4. 10 Competitor analysis Major competitors Companies Product Market share Targeted customer (per 100 gm ) Price Advantages Britannia Marry Gold 38 % Low calories 0. 29 cents conscious population Brand image, experience in this segment Brand image, experience in this segment Brand image, experien ce in this segment Parle Digestive Marry 38 % Low calories 0. 27 cents conscious population ITC Sun Marie original feast % Light Low calories 0. 3 cents conscious population 4. 11 SWOT Analysis:A) Strengths:†¢ †¢ †¢ Cost effectiveness due to low cost of raw materials(20% of flour is replaced by banana peel powder ) Uniqueness of the Product(low calorie, high fibre biscuits along with medicinal properties) Location of production plant; as our production plant is located near Punnamallai High Road in Chennai which is well connected to major cities like Bangalore, Vellore, Cochin, Hyderabad, etc. 14 †¢ Environment friendly policies B) Weaknesses:†¢ †¢ †¢ Emerging small scale company Lack of experience No brand loyalty C) Opportunities:†¢ †¢ †¢ †¢ To gain market share in low calorie biscuits range To get some tax relaxation as we are solving the problem of waste disposal (Banana Peel). High BOP % in India. 40% of the biscuit market is unorganised. D) Threats:†¢ Major competitor as Britannia, Parle ITC 5. Operational Plan The installation of total set up of factory will be given on contract basis. The total cost for installation of plant, Land and Building will be 764554 US $. Total installation of plant will take 6 months time and production will start from 7th month onward. 5. 1. Production Process 5. 1. 1. Preparation of Banana Peel Powder 15 Figure 1 5. 1. 2. Manufacturing of Biscuits Figure 2 First of all the banana peels will be cut in to small pieces and then it is dried at 65 degree C. After that grinding of banana peel is done and at last banana peel powder is obtained. Then banana peel powder along with other normal ingredients is mixed in Dough Mixer then moulding is done. After moulding cutting punching is done and at last cut pieces are kept in oven for baking then packaging is done. 5. 1. 3 Quality control Our production unit will be well integrated with the R D department along with quality control. Our quality control department will have advance testing equipments along with specialized quality control technicians. The department will take care of each step of production and they will make sure that standards are being followed. 5. 1. 4 Product development Our company will have well stabilised R D department. Here the department will have well trained technicians and qualified scientists who will be involved in regular development of existing product to increase its utility for the consumer. As our company is concentrating on the re-engineering the available resources so that resources can be reused in a better way so our motto will be to develop our product according to need of consumer. 16 5. 2 Location We will setup our industry at Chennai, one of the major cities of India. To setup our industry we require 5 acres of land. We will construct production unit, R D department and administrative block. Our plant at Chennai will have an added advantage of its location. As Chennai belongs to Tamilnadu state and this state is highest producer of banana in India so we can easily get the banana peel here. There is lots of food processing industries in Chennai who all are using banana pulp for their products and peel is waste for them so we will get the peel very easily at a lower cost for our production. Second advantage is that is city is well connected to all major cities of India. The city is located at coastal region so the transportation can also be done by means of ships. In future we are planning to expand our market to Srilanka and other nearby countries to the location will give an added advantage for us. 5. 3 Legal requirement We will take all legal approval required for our industries like licence for setting up industry. We will register our product according to Indian food act. We take pollution clearance and other regulatory approvals run our industry. We will also file application for BIS accreditation and ISO certification. 5. Personnel Our production unit will have around 15 employees We will have 10 skilled and 35 unskilled labours for carrying out the production process as well as the loading and unloading jobs. 5. 5. Capacity Planning 5. 5. 1. First Quarter Planning Per Day Production Capacity Production per Day = 16600 kg. 17 Monthly Production Capacity Total Monthly Production = 498000 kg. Quarterly production capacity Total quarterly produc tion = 1494000 kg Same production capacity will be continued for next three quarters So Total Yearly Production will be (Q1+Q2+Q3+Q4) approx 5992000 kg. 59920000 Packets of 100 Gms) In Second Year production will be same. In third, fourth fifth year the production capacity will be approx 9000000 kg (9000 tonnes) 5. 5. 2 Raw Materials Requirements Raw Quantity (In kgs. approx) First Third Second Quarter Quarter 825000 13446 180624 750 448 78733 162846 217227 825000 13446 180624 750 448 78733 162846 217227 Fourth Quarter Annual 825000 13446 180624 750 448 78733 162846 217227 3300000 53784 722496 3000 1792 314932 651384 868908 Materials Flour Milk Powder Banana Peel Sucralose Quarter 825000 13446 180624 750 Chemical additives 448 Salt Baking Powder Vegetable Oil 78733 162846 217227 18 5. 5. 3 Supplier Raw Materials Milk Powder Flour Source Local Wholesale Supplier Local Wholesale Supplier Major ice-cream factories like Arun industries, kwallity walls then we can go for major banana chips makers like Hot Chips, Ananda Bhavan, Banana Peel Sucralose Salt Baking Powder Vegetable Oil Chain of Restaurants Wholesale Supplier Local Wholesale Supplier Local Wholesale Supplier Local Wholesale Supplier 5. 5. Credit policies We will give our products to our wholesaler on 30 days credit. Initially they can take the supplies and can pay within 30 days. This will be an added flexibility for our wholesaler. 19 6. 6. 1 Organization chart Management and Organization We will have the managing director under whom various department heads will be there . Under marketing department we will have the regional managers and under each regional manager sales executive will be there who will take care of the various activities like taking orders and creating new customers for our product. . 2 Communication channel Sales executives will report to the marketing manager for all the market needs demands. Marketing manager Regional manager Regional manager Sales executive Finance Managing Director Sales exicutives Distributor,retailor production functional departments 20 6. 3Bankers State bank of India 7. Financial Plan 12-Month Profit and Loss Projection First six months will be considered for plant implementation face by seventh month company will be ready for the production. Sales and production targeted for 1200 tons of biscuits. irst 4 months the target is 15 %( 180 tone/Month) of full capacity and last two months will at 20 %( 240 tone/month) capacity. Month NET REVENUES COST OF REVENUE GROSS PROFIT OPERATING EXPENSES Sales Marketing Research Development General and Administration Total Operating Expenses EARNINGS FROM OPERATIONS EXTRAORDINARY INCOME / (EXP ENSE) EARNINGS BEFORE INTEREST TAXES INTEREST INCOME / (EXPENSE) NET EARNINGS BEFORE TAXES TAXES NET EARNINGS 7 480,006 159,084 320,922 8 480,006 159,084 320,922 9 480,006 159,084 320,922 0 480,006 159,084 320,922 11 640,008 212,112 427,896 12 640,008 212,112 427,896 Total 3,200,040 1,060,562 2,139,478 197,893 13,752 30,440 242,086 197,893 13,752 30,440 242,086 197,893 13,752 30,440 242,086 197,893 13,752 30,440 242,086 263,858 18,336 40,587 322,781 263,858 18,336 40,587 322,781 1,319,289 91,681 202,934 1,613,904 78,836 78,836 78,836 78,836 105,115 105,115 525,574 0 0 (6,250) 0 0 (6,250) (70,000) 78,836 78,836 72,586 78,836 105,115 98,865 455,574 0 0 0 0 0 0 0 78,836 (31,534) 47,302 78,836 (31,534) 47,302 2,586 (29,034) 43,552 78,836 (31,534) 47,302 105,115 (42,046) 63,069 98,865 (39,546) 59,319 455,574 (182,230) 273,344 21 Four-Year Profit Projection 22 Balance Sheet for five year. Break-Even Analysis 23 To Investor We are looking for venture capitalists and we need to raise fund of 1. 1 million $ for first year. We are comfortable with Up 90% ownership sharing with investors. According to plan investor will get dividend of 30 % from third year. By 5th year total dividend will be about 5 times of initial investment. Accumulated retained earnings will be used for new market opportunity, to keep investors Profit maximization in long run. Investors are free to sell their share after 3rd year. 24 8. Conclusion our company will produce a buscuit which will be low calorie with some added advantage like antioxidant properties along with some anti bacterial activities and due to these factors along with the low cost advantage our produt will gain popularity in small time and to overcome with competition we will be concentrating on R D to develop some new product and adding alues to our existing products. So we are expecting our product to be launched in market soon. Such projects are needed for social concern. It will motivate other food industry to re-engineer by existing resources to bring out new food products for the sake of human welfare. We hope to roll out more of such products which could earn us profits and also equally important to society. 25

Social Media And Marketing The WritePass Journal

Social Media And Marketing Abstract Social Media And Marketing ). The recruitment team has taken a strategic role of supplying talent. The team has contributed to a highly attractive employment as well as compensation scheme development. The impact of this is that RasGas has been put in a competitive position where the labour market is challenging. Qualified employees with talent are likely to join the company because of the good reputation it has. An employee development project is being developed steered by the managing director with the aim of carrying out the following tasks. Succession planning, personal career development plans, an approach to appraise performance and develop careers. The philosophy aims to set the pace program for employee development (RasGas 20122012). Use of Social Media in Recruitment The use of social media for recruiting has become a powerful tool in recent years with recruiters searching for employees using social media sites while employees are searching such sites to check for new job postings. Employers are using Facebook, LinkedIn or Twitter to attract qualified employees because there is a belief that social media can exceed the key factors that makes the difference between an average recruiting tool and a dominant tool. Though social media is a complicated tool for hiring, it has unrivalled capabilities. The cost implications of using social media are far lower than other forms of media tools used for recruiting purposes. Since the visitors of social media have not intentionally visited the sites in search of job postings, it is possible to get paramount employees (â€Å"Social Media† 2012). The following are the main factors that make a social media suitable for recruitment; a huge and varied audience of ideal users with a large number of qualified prospects, all of the social media audience will be dominated by working, working and not necessarily searching for a job as well as the unemployed and that RasGas can make use of this to search for the best talent in potential employees before deciding on a given employee (Headworth 2012). It enables the shifting of workloads to others and the employees of an organisation would be useful in selecting and relationship building. Social media can help in relationship building through the development of trust and social interest. Messages through social media are mostly authentic in nature compared to other forms of media such as emails that may contain spam. Within the social media, accessibility is easier because there is widespread of mobile phones and personal computers, all with access to social media sites. Messages favoured by the target audience can be sent in the form of multimedia messaging. Quality recruitment can be achieved while using social media at low costs compared with other forms of recruiting media. It is therefore possible for RasGas to acquire the best, whilst facilitating the lowest capital thus saving on the company cost structure to increase profits (â€Å"Social Media† 2012). Marketing and Social Media Marketing can use social media to capture the most talented and brightest people in order to achieve high sales for RasGas liquefied natural gas. By using social media the company can select and recruit sales people all over the world reducing costs associated with such activities if the company decided to use other media. RasGas, with its international operation, requires that employees with varied cultures are employed. They must have the required skill to increase the performance of the company in different countries where RasGas sells its products. To increase the market share of RasGas qualified, as well as talented, employees must be engaged in line with the company’s goal of recruiting trained employees. By applying the best recruiting policies, the company is in a position of retaining the employees by employing candidates who are self motivated and ambitious towards increasing their sales (â€Å"Social Media† 2012). Types of Social Media that can Be Used by RasGas RasGas can use the following social media in its objectives of recruiting and retaining the best.   Referral hiring has been enhanced by social media where recruiters have access to a wide range of talent through referrals by employees on social media. Employers pay bonuses to employees who refer suitable candidates to them (Liska 2012). Recruitment marketing through social media has enabled employers regardless of their size to access a large pool of data. The investments by prospective employers are lower alongside a reduction in time and other resources. Employers are able to access social media for attractive career pages with a rich and dynamic content. Recruiters can attach blog articles, photos or even embedding videos top create an engaging career content. Facebook delivers the widest talent pool compared to other social media. With a large number of subscribers, throughout the world, RasGas can make use of this platform to recruit the best employees possible. Facebook has a very large engagement of users who are both potential and non-potential employees making it possible for RasGas companies to identify talent more easily. RasGas can utilise the Facebook timeline that displays personal information as well as up to date professional qualifications to hire potential employees (Liska 2012). RasGas has an option of using Google + which is growing at a very fast pace. Google + enables users to maintain professional and personal lives, all in one place. Like other social media, Google + has a large following of professionals whom RasGas can find valuable in their recruitment. Google + is actively competing with Facebook with its unique hangouts feature that taps into video interviewing making it possible for RasGas to interview potential employees who are based in other countries. Google + also has circles that allow recruiters to message candidates and influencers (Liska 2012). Another form of social media that can be used by RasGas is Twitter which has grown in terms of features revenues and users. Having a following on Twitter, RasGas can grow its Twitter followers and get potential employees from this following. Employment officials from RasGas can be directed into other recruiter accounts making it possible for the company to recruit the best. LinkedIn is another form of social media that RasGas can facilitate in search of talent, however it is experiencing immense competition from other social networks like Facebook and Twitter and it offers a platform for more talent within a company (Liska 2012). Conclusion RasGas, being an international company, is required to adopt modern cost effective means of achieving its goals on maintaining the best employees in the company. Marketing play an important role in ensuring that the company’s products reach the market while at the same time making sure that customer expectations are met by the company through continued improvement. This can only be achieved through a potentially good workforce that is correctly trained and maintained. The global economic conditions of the world are changing fast and companies need to maintain a competitive advantage over their contenders if they want to survive. Bibliography Headworth, Andy, 2012. Smart Social Media Recruitment Strategies,   [Online] Available at: http://blog.sironaconsulting.com/files/ark1721smart-social-media-recruitment-strategies_samplechapter.pdf [Accessed 8 May, 2012]. Liska Jindrich, 2012. Social Recruiting Trends in 2012, [Online] Available at : recruiter.com/i/social-recruiting-trends-in-2012/ [Accessed 8 May, 2012]. â€Å"Social Media: the Most Powerful Recruiting Tool Since the Telephone,† 2012. [Online] Available at: ere.net/2010/10/04/social-media-the-most-powerful-recruiting-tool-since-the-telephone/ [Accessed 8 May, 2012]. â€Å"RasGas Careers† 2012. [Online] Available at: rasgas.com/rg/L_2.cfm?L2_id=3 [Accessed 8 May, 2012].

The characteristics of food production and food and beverage service Assignment

The characteristics of food production and food and beverage service systems - Assignment Example The paper dwells upon the factors affecting recipes and menus for specific systems. Different systems will have different factors affecting their recipes and menus. In the conventional system, recipes and menu items are flexible depending on the tastes and preferences of the customers. With the onsite kind of production, the management, and cooks interact with the clients almost on a daily basis and therefore have to modify the menu. In both systems, menus will be affected by the current budget, and skills in preparing specific food. In addition to that, the time taken to cook specific food, and when they will be required by the customers will also affect the recipes and menus. As indicated before, the conventional system is labor intensive, explaining why it is costly. With the decentralized kind of operation, many employees are required to ensure that every point remains active. With the view of reducing the cost of operations, this system employs both skilled and unskilled staff m embers. However, this has implication on the quality and consistency of the food prepared. On the other hand, the centralized food system has fewer employees, who are also highly skilled. The resulting advantage is improved food quality, consistency and control of resources to prevent waste. With fewer staff members, there is low cost of operations leading to high returns. Justify the suitability of systems for particular food and beverage outlets (P4) The discussed food systems are suitable for particular outlets. For instance, the conventional system is particularly suitable for restaurant, and institutions of learning search as colleges. As indicated before, there is a high perception of high quality of food under this system. This perception will be imperative in increasing sales in these settings. This attracts and retains such clients, which is a competitive edge of the business. On the other hand, the centralized system is more convenient in