Education, Education And Literacy - 1421 Words

Education and literacy are very important and play many roles in everyday lives. Over many years, education and literacy have been viewed as something to be proud of and something to strive towards, this can be seen back in the mid-20th century, while in more recent times, the views have changed to almost the polar opposite of the original views. Today, they aren’t as cherished or valued as they were back in the day. In the time of Malcolm X, the mid-20th century, education and literacy were valued much more because of the perceived difficulty of gaining them. The ease of access now a days, due to technology, to education, such as books, makes the value of education and literacy go down much more than how it was valued back in the times†¦show more content†¦Both of the main characters in the stories want to further their knowledge in literacy, simply because they â€Å"crave† knowledge and want to become intelligent just to become intelligent. They didn’ t want knowledge to get a degree or a job, they wanted knowledge just to better themselves, unlike current views in America. Despite the difficulties that they faced in order to get better educated and overcome their illiteracy, they still tried because they knew knowledge is very valuable. These things can be seen in the Library Card, where Richard Wright stumbles upon an author, Mencken, and his novels while reading an article. His want to read can be seen when he says â€Å"I want to read. I can’t get books from the library. I wonder if you’d let me use your card† (347) He asks to borrow his card, even knowing how dangerous it is, just so he could get a chance to read. In Malcolm X, Malcolm also wants to read to satisfy his thirst for knowledge. He reads the dictionary, writes down every word, and is excited to do more. On the other hand, with the technology today, people don’t have to struggle like them nearly as much. We haven’t been deprived of education, like they were, so we don’t cherish it as nearly as much as they did. In the article Negative

Human Trafficking Is A Serious Crime And An Unrefined...

Trafficking in human beings is a serious crime and an unrefined violation of human rights. It is often linked to organized crime and is one of the most profitable criminal activities worldwide (Access to European Union Law, 2014). There are many different forms of human trafficking, and they progress with changing socioeconomic circumstances. It targets women and men, girls and boys in vulnerable positions (Trafficking in Human Beings, 2013). The International Labor Organization in June of 2012 covering the period 2002-2011 estimated the number of victims of forced labor globally (NPR, 2013). The estimate also included forced sexual exploitation which was, 20.9 million at a global level, with an estimated 5.5 million children being trafficked (NPR, 2013). Europe had a human trafficking matter for decades, where it began with the trading of slaves. The 1400’s marked the start of the European slave trade in Africa when the Portuguese transported people from Africa to Portugal to use them as slaves (Timeline of Human Trafficking, 2011). Later on throughout the 1600s, other countries became more involved in the European slave trade (Timeline of Human Trafficking, 2011). Recent studies have stated, more than 23,600 people were victims of human trafficking in Europe during a recent three-year period (NPR, 2013). It is important to understand what human trafficking is considered in Europe, why stricter laws need to be created, and how human trafficking can be prevented. By

Energy Management In Buildings Automation †Myassignmenthelp.Com

Question: Discuss About The Energy Management In Buildings Automation? Answer: Introduction: Internet of things is said to define the connectivity of various devices present in the vicinity to the internet. Using such technologies, people will never have to adjust the applications manually for their needs. This report includes the definitions and the specifications of the various devices used for home automation. The report further includes the various risks in security and privacy related to these applications. Furthermore, the report includes the mitigation measures to be taken to address such risks. IOT and home automation: Automation in the home is responsible for the provisions of connectivity among the devices that are present in the house itself. These devices range from lighting systems to the garage doors where this is achieved by the use of programmable logic. The different aspects like the security systems, cleaning systems, lighting system or the kitchen appliances all falls in the idea of connectivity in the home automation. The issues in a smart home include the security and the operational issues. As the devices need to connect to the internet to work, they are to remain connected all time (Baraka et al., 2013). This increases the utility bill of the house. In addition, the networks are always vulnerable to outsider attacks. Network of the home: The network of the home will include all the connected devices that will name it the smart house. The main devices included are the connecting hub (1), security appliances (surveillance cameras (2), smart locks (3), smart applications (4))), temperature devices (thermostat devices (5), air conditioner (6)), lighting systems (7), kitchen appliances (cooker appliance (8), intelligent oven (9)) and cleaning devices (vacuum cleaner (10)). All these devices will be connected to each other with internet. The connecting hub will facilitate the connection between these appliances. Devices to be connected: This section of the report discusses about the various devices that are to be integrated in the operations of a smart home. Most importantly, the hub will be present in the smart house, which will form the connecting bridge between these devices. Smart connection hub: (2, 2017) The connecting devices are used to make connections to the various devices dwelling in the house. The chosen device for this application is the Wink Hub 2. This removes the need to access each of the systems in the house for controlling. Moreover, the device can be integrated in the Smartphone with apple or android technologies. a) The main issues in usages are the slowing of the speed in operations with time. This causes difficulty in operations and the need for re-purchasing of the device is necessary to keep up with this system. It is recommended that the manufacture needs to address such difficulties. b) The control issues are the requirement of a smart phone with good specifications. Normal users may not have this specification to run the app and this is the main control issues. T is recommended that the apps be downscaled to facilitate more use. c) Connectivity issues are the presence of z-wave connections. The device works in mesh topologies. This causes some problems, which can be removed by the use of better addressing to these settings. The router can be made to restart to facilitate better connection. d) The security issues are the most common that is present in mostly all IOT devices. These are the vulnerability to hacking. The applications of better security proposals are needed. e) The privacy issues are also the same as that of the other devices. The presence of a public profile in the company can lead to many customers opting out of the systems. Surveillance cameras: ("Rechargeable Wireless Security Camera: Arlo Pro | Arlo by NETGEAR", 2017) The chosen device for the surveillance purposes is the Net gear Arlo Pro. The device is supposed to be wireless and weatherproof. This facilitates the removal of the deployment related problems and removes the problems faced during the winter or rainy seasons. The device also records videos in high definition qualities with 130 vision angle. a) The usage issues involve the glitches in the video feeds that last for 1-2 seconds. These are sometimes evident and not always. The manufacturers are recommended to address such issues. b) The control issues are the requirement for a high end Smartphone to watch the application feeds. The manufacturer needs to address such issues. c) The connectivity issues include the presence of problems in the application. The application in the phone crashes several times which makes it quite difficult to access. In addition, the presence the device incorporates connection to the central hub first before authorizing access. The manufacturer needs to address such issues. d) The security issues are the most common that is present in mostly all IOT devices. These are the vulnerability to hacking. The applications of better security proposals are needed. e) The privacy issues are also the same as that of the other devices. The presence of a public profile in the company can lead to many customers opting out of the systems. Smart locks: ("How It Works | Smart Lock Smarter Home Access | August", 2017) The device chosen in this section is the August Smart Lock. This device is used to provide the security related processes of the house. The lock is used to grant access by the use of the Smartphone. The lock can also be used to set access during a certain time. The user can look at the video feed and answer via their phone to the visitors. a) The main usage issues are the need for being close to the lock to open it. The app only works via the Bluetooth, which causes the user to come close to the lock to open it. The presence of wifi technology must be integrated to address such issues. b) The control issues are the uncontrolled behavior in the app. The user needs to come to the vicinity of the lock and connect to the app. The app will then instruct the lock about the connection and then the user is needed to open it. This causes hindrances to the users. c) The connectivity issues are the requirement for apple phones because a pre toolkit is made for IOS users. This puts android users to a disadvantage. d) The security issues are the most common that is present in mostly all IOT devices. These are the vulnerability to hacking. In addition, in case the user goes out the garage and enters through the door, lock automatically opens but do not locks the door until manually done. The applications of better security proposals are needed. e) The privacy issues are also the same as that of the other devices. The presence of a public profile in the company can lead to many customers opting out of the systems. Smart security applications: ("Bundle and Save with abode!", 2017) This section is used to address the security features by Abode bundles. The device helps in secure connections and facilitates the user to forget about manual locking of the door. The door is automatically locked when the user leaves and opens when the user is near home. a) The main usage is the problems with very older system. The device may not connect or work properly leading to problems faced by the user. b) The main control issues of the app are the adding of devices through the mobile application. To add devices manually, the website is to be opened. The developers are recommended to tend to this matter. c) The connectivity issues are the requirement of cellular data. Although, it works fine with the local internet connection, in case of power outage or no access, the cellular data is supposed to be used. This is the main reason that is to be addressed as the manufacturers think of this as a safety mechanism. d) The security issues are the most common that is present in mostly all IOT devices. These are the vulnerability to hacking. The applications of better security proposals are needed. e) The privacy issues are also the same as that of the other devices. The presence of a public profile in the company can lead to many customers opting out of the systems. Thermostat device: ("Meet the Nest Learning Thermostat", 2017) The chosen device is the Nest Thermostat. This device is used to automate the heating requirements in the house. The device allows hassle free installation and activates when the user gets close to the house. This device also comes with an application for the Smartphone that helps the user to monitor the activities of the temperature changes in the various corners of the house. a) The main usage issues are the wiring problems. The heat control due to this does not go well and causes the heat to rise to a high level. The manufacturer is recommended to reference this issue. b) The main control issues are the presence of glitches in the internal devices that leads to problems like stopping of the device after prolonged use which causes inconvenience among people. The developer has to address such issues. c) The main connectivity issues are that the many people reported the battery to be draining fast or the device going offline. These are the issues that are referenced by the developers too and gave many solutions to counter these like manual recharging or connectivity checking. d) The security issues are the most common that is present in mostly all IOT devices. These are the vulnerability to hacking. The applications of better security proposals are needed. e) The privacy issues are also the same as that of the other devices. The presence of a public profile in the company can lead to many customers opting out of the systems. Cooler: ("Air Conditioners Portable | Portable AC | Hisense Appliances", 2017) The chosen device is the Hisense 10,000 BTU air conditioner. The device is supposed to be portable and can be connected using Wi-Fi technology. The manufacturers of the device have made an app which can be used to control the device. a) The main usage issues are the problems in operations. Customers have made several complaints regarding the production of much noise. b) The main control issues are the requirement for a small space to enable cooling. In case of a large open space, the device cannot be used to address such needs. c) The connectivity issues are the requirement for a mobile app in operations. However, it is commonly reported from customers that the app crashes several times. In addition, the app needs consistent performance in the Smartphone for smooth running. d) The security issues are the most common that is present in mostly all IOT devices. These are the vulnerability to hacking. The applications of better security proposals are needed. e) The privacy issues are also the same as that of the other devices. The presence of a public profile in the company can lead to many customers opting out of the systems. Lighting systems: ("Hue products - Meethue | Philips Lighting", 2017) The device is the Philips Hue bulb. The device has totally implemented the use of smart technologies by making bulbs that can change color along with connectivity over an app. a) The main usage issue is the presence of some problems in changing colors. b) The main control issue is the presence of a plastic remote that can be breakable at times. c) The connectivity issues are the requirement for connection of the hue bridge to the main network by the presence of Ethernet cable. The device cannot be directly connected to the Wi-Fi. d) The security issues are the most common that is present in mostly all IOT devices. These are the vulnerability to hacking. The applications of better security proposals are needed. e) The privacy issues are also the same as that of the other devices. The presence of a public profile in the company can lead to many customers opting out of the systems. Cooking appliances: ("Digital Electric Smoker | Char-Broil", 2017) The main device to address the cooking requirement is the Char-Broil Digital Electric Smoker. The device is used to smoke foods in a very short time. It has 2-3 compartments and the temperature can be controlled via apps. a) The main usage issue is that the cookware exudes a lot amount of smoke when the internal construction is not welded. The manufacturers need to address such issues. b) The control issue is that the temperature rises much higher than the set amount. c) The control issue is that the app control is not of much use as it is not of much use during controlling the temperature. d) The security issues are the most common that is present in mostly all IOT devices. These are the vulnerability to hacking. The applications of better security proposals are needed. e) The privacy issues are also the same as that of the other devices. The presence of a public profile in the company can lead to many customers opting out of the systems. Oven appliances: ("June Oven", 2017) The device for oven related purposes is the June Intelligent Oven. The oven is a smart home appliance that has inbuilt technologies like camera, artificial intelligence and Wi-Fi connectivity. a) The main usage issue is that the device cannot recognize all foods. In case the food is not being recognized, the app will display an error message. b) The control issue is that the temperature cannot be set manually. The device does so itself. This can lead to uncooked food sometimes. c) The connectivity issue is that the developers have made IOS connectivity. Android users also need to have connectivity features. d) The security issues are the most common that is present in mostly all IOT devices. These are the vulnerability to hacking. The applications of better security proposals are needed. e) The privacy issues are also the same as that of the other devices. The presence of a public profile in the company can lead to many customers opting out of the systems. Vacuum cleaner: (Cleaner Cleaner, 2017) The chosen device is the Eufy RoboVac 11. The device is used to clear the dust from the floor without needing the user to help. a) The main usage issue is the requirement for manual remote control by the user. b) The need for manual adjustment every 45 seconds as reported by many customers is the main control issue of the device. c) The connectivity issue is the absence of automatic control in the device. d) The security issues are the most common that is present in mostly all IOT devices. These are the vulnerability to hacking. The applications of better security proposals are needed. e) The privacy issues are also the same as that of the other devices. The presence of a public profile in the company can lead to many customers opting out of the systems. Conclusion: Thus, it is concluded from the analysis of the different internet of things devices that the smart home is a solution that is referenced by including all such devices mentioned in the report. The analysis also discusses about the various solutions that it is intended for. This includes the making of ease in operations around the house. It also references the comfort of the people living in it. Although, the report discusses various problems that exist with all these devices, the applications of solutions to these devices can greatly improve their performance leading to a great image in the market. References: 2, W. (2017).Wink Hub 2.Wink.com. Retrieved 15 September 2017, from https://www.wink.com/products/wink-hub-2/ Air Conditioners Portable | Portable AC | Hisense Appliances. (2017).Hisense USA. Retrieved 18 September 2017, from https://www.hisense-usa.com/appliances/portable-ac Baraka, K., Ghobril, M., Malek, S., Kanj, R., Kayssi, A. (2013, June). Low cost arduino/android-based energy-efficient home automation system with smart task scheduling. InComputational Intelligence, Communication Systems and Networks (CICSyN), 2013 Fifth International Conference on(pp. 296-301). IEEE. Bundle and Save with abode!. (2017).Goabode.com. Retrieved 15 September 2017, from https://goabode.com/sale/ Cleaner, R., Cleaner, R. (2017).RoboVac 11 Vacuum Cleaner.Eufy. Retrieved 18 September 2017, from https://www.eufylife.com/products/robovac-11 Digital Electric Smoker | Char-Broil. (2017).Charbroil.com. Retrieved 18 September 2017, from https://www.charbroil.com/digital-electric-smoker ElShafee, A., Hamed, K. A. (2012). Design and implementation of a WIFI based home automation system.World academy of science, engineering and technology,68, 2177-2180. How It Works | Smart Lock Smarter Home Access | August. (2017).August. Retrieved 15 September 2017, from https://august.com/how-it-works/ Hue products - Meethue | Philips Lighting. (2017).Philips. Retrieved 18 September 2017, from https://www2.meethue.com/en-us/products/all#filters=BULBS_SUsliders=support=price=priceBoxes=page=layout=12.subcategory.p-grid-icon Jain, S., Vaibhav, A., Goyal, L. (2014, February). Raspberry Pi based interactive home automation system through E-mail. InOptimization, Reliabilty, and Information Technology (ICROIT), 2014 International Conference on(pp. 277-280). IEEE. June Oven. (2017).Juneoven.com. Retrieved 18 September 2017, from https://juneoven.com/ Kailas, A., Cecchi, V., Mukherjee, A. (2012). A survey of communications and networking technologies for energy management in buildings and home automation.Journal of Computer Networks and Communications,2012. Meet the Nest Learning Thermostat. (2017).Nest. Retrieved 15 September 2017, from https://nest.com/thermostats/nest-learning-thermostat/overview/ Mennicken, S., Vermeulen, J., Huang, E. M. (2014, September). From today's augmented houses to tomorrow's smart homes: new directions for home automation research. InProceedings of the 2014 ACM International Joint Conference on Pervasive and Ubiquitous Computing(pp. 105-115). ACM. Ramlee, R. A., LEONG, M. H., SARBAN SINGH, R. S. A., ISMAIL, M. M., OTHMAN, M. A., SULAIMAN, H. A., ... ALICE, M. (2013). Bluetooth remote home automation system using android application. Rechargeable Wireless Security Camera: Arlo Pro | Arlo by NETGEAR. (2017).Arlo.com. Retrieved 15 September 2017, from https://www.arlo.com/en-us/products/arlo-pro/default.aspx

Types Of Computer Viruses Essays - Computer Viruses,

Types Of Computer Viruses A computer virus is a program that is designed to damage your computer, programs, and files. Like a virus in a living thing, a computer virus can spread if it is not removed. Some viruses are more dangerous than others. One of the most common places for a computer virus to appear is on a file found on the Internet or attached to an E-mail. For example, you may have a virus that just pops a message box on your screen, and then the virus is disabled, or you can have a virus that deletes half of your hard drive. Computer viruses didn't really exist until the mid 1980s. The first computer viruses were created in university labs to demonstrate how much of a threat the vicious code could be. There are many kind of viruses that exist today. Some of the most common of Computer Viruses are: File Viruses, Boot Sector/Partition Viruses, Multi-Partite Viruses, Trojan Horses, File Overwriters, Polymorphic viruses, and Stealth Viruses. A File Virus is the most common kind of virus. These kinds of viruses usually infect .EXE and .COM files, which are the main component of a program or application. A file virus can insert its own code into part of the file, so that when the infected program file is run, the virus is executed first. Most file viruses are memory resident. Because of this, they can easily attach themselves to other programs that are being run and start to infect that file. A simple virus will overwrite and destroy a host file, immediately letting the user know that there is a problem because the software will not run. Because these viruses are immediately sensed by the computer, they have a less chance to spread. More complex written viruses will cause more damage, spread easier, and are harder to be detected. Boot sector viruses infect hard drives and floppy disks by putting itself on the boot sector of the disk, which has the code that is run at boot up. Booting up from an infected floppy, allows the virus to jump from the floppy to the hard drive. These viruses are loaded first, and gain control of the system before MS-DOS could be loaded. Since the virus is run before the operating system, it is not MS-DOS-specific and can infect any PC operating system. These viruses stay in the RAM and infects every disk that is read by the computer until the computer is rebooted. After reboot the virus is removed from memory. Multi-Partite Viruses are the worse of both file and boot sector viruses. They can infect the host software components. These viruses spread like a file virus, but still insert itself into a boot sector or partition table. Because of this, they are difficult to remove. An example of this type of virus is the Tequila virus. Trojan Horses are the worst kind of viruses that exist. They contain malicious code that is meant to damage your computer. Unlike other viruses, this virus does not replicate itself. This virus waits until the trigger event. When the trigger event occurs, a message is displayed or files are damaged. Because of the nature of these viruses, there are some researchers that do not classify Trojan Horses as viruses. File Overwriters are viruses that link themselves to a program, leaving the original code intact and adding themselves over and over to as many files as possible. These viruses are made simply to keep copying itself. While, this virus is copying itself it is taking up more disk space and slowing down performance. Since these viruses often have flaws in them, they can inadvertently damage or destroy data. The worst kind of file overwriters, wait until the trigger event, then start to destroy files. Most of the viruses that exist today are Polymorphic. Recently a Mutation Engine was released. This software ensures that polymorphic viruses will only proliferate over the next few years. Like the human AIDS virus, polymorphic viruses grows fast to escape detection by anti-virus programs. Special encrypted code within this virus allows the virus to hide from detection. There are a limited number of kinds of polymorphic viruses. Because of this, they are easier to notice. An example

Banana Peel Biscuit free essay sample

TASTE THE CHANGE YOUNG INDUSTRIES PRESENT’S-CALORIE FREE BISCUIT By Ratnesh Kumar Dubey Md. Afsar Shadab Vikash Kumar Sriprashanta Bhat 2010 Tables of Contents 1. Executive summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦.. 03 2. General company description 2. 1 The team†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦. 04 2. 2 Mission statement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦04 2. 3 Company goal and Objective†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦.. 04 3. Product profile 3. 1 Description†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦05 3. 2 Key ingredients and proportion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦05 3. Competitive advantage†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦ .. 05 3. 4 Pricing of biscuit†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. 07 4. Marketing 4. 1 Market segment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦. †¦Ã¢â‚¬ ¦.. 07 4. 2 Promotional activities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 08 4. 3 Retailers flexibility†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. 09 4. 4 Distributors flexibility†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦.. 10 4. 5 Unique selling proposition†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10 4. 6 Distribution network†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 4. 7 Cost involved in advertising†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 12 4. Product from customer point of view†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦. 13 4. 9 Customers†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦13 4. 10 Competitor analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 14 4. 11 SWOT analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 14 1 5. Operation plan 5. 1 Production process†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦. 15 5. 1. 1 5. 1. 2 5. 1. 3 5. 1. 4 preparation of banana peel powder†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦ 15 Manufacturing of biscuit†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦. 16 Quality control†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦ †¦16 Product development†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ . 16 5. 2 Location†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦. 17 5. 3 legal requirement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦. †¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦17 5. 4 personnel†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 17 5. 5 capacity planning†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. 17 5. 5. 1 5. 5. 2 5. 5. 3 5. 5. 4 First quarter planning†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦17 Raw material requirement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦.. 18 Supllier†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. â € ¦18 Credit policies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦19 6. Management and organization 6. 1 Organizations chart†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 0 6. 2 communication channel†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦20 6. 3 bankers†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 21 7. Financial plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦.. 21 8. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦ 25 2 1. Executive Summary Annual production of banana in world is about 100 million tons. The important banana growing states in India are Tamilnadu, Andhra Pradesh, Kerala, Karnataka, Maharashtra, West Bengal, Bihar and Gujarat. Among them Tamilnadu is the largest cultivators of banana (92200 hectares) followed by Maharashtra. We will write a custom essay sample on Banana Peel Biscuit or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Tamilnadu produces about 55 metric tonnes per hectare and these bananas are used in various food industries like ice-cream industries, fermentation industries etc. but these industries uses banana pulp and banana peel is a waste product for them. It has been estimated that 20000 tones banana peel are discarded annually in Asia from food processing plants, posing serious environmental problems. So taking all the points in mind our company has decided to make use of these waste banana peels. As banana peels contains 14. 6% glucose 56% sucrose. So it’s having low glucose contained in other hand banana peels also have certain medicinal properties like anti-fungal and antibiotic. Due to above properties of banana peel we are using banana peel powder along with normal ingredients in manufacturing of low calorie biscuits. Study shows that biscuits made from 20% addition of banana peel powder instead of flour and sugar does not have any change in the taste and texture. Thus the idea of using peel pulp in biscuits production is explored. We are planning to make low calorie biscuits by using banana peel pulp and it will add following properties to the biscuits: A. Calories in forms of fats are reduced B. Fibre content increases C. No appreciable change occurs in other food values D. The cost of raw materials of biscuits drop down E. Many other medicinal properties are integrated Others similar products are also available in market and all are claiming their biscuits sugar free but in real means they are not sugar free because the flour itself is a good source of calories but our product will have about 20 % less of sugar content as compared to the existing products. Our plan is to produce about 1200 tonnes of biscuit in first year and then will increase the production in coming years. In first and second year we will create the demand for our product and in third year we will be increasing our production capacity. In first year we will generate around 3200040 US $ and our net profit will be around 271794 US $. 3 We will be reaching break even in first year (second Quarter). Our company will generate the demand of our product by aggressive advertisement and other promotional activities. In future years we will diversify our business and it will be supported by our R D which will come up with some new products. 2. General Company Description 2. 1 The team The team is made up of a complementary and complete team with ommitment, passion, and skill set that this company needs to flourish. Managing Director:Sriprashantha Bhat: B. Tech (Mechanical), PGDM Production, Quality control and R D manager:Ratnesh Kumar Dubey: B. Tech (Industrial biotechnology), PGDM Marketing manager, advertisement, media, PR Vikash Kumar: B. Tech (Industrial biotechnology), PGDM Director o f Legal, IP and strategies, Finance Md. Afsar Shadab: B Sc (Zoology), PGDM 2. 2 Mission statement â€Å"Re- engineers the food resources to get maximum benefit â€Å" Major Global challenges are to meet the increasing demand with increasing population and environmental pollution control. All the countries across the globe had these common problems. Our company is going to upgrade the quality of food in society by re-engineering of existing resources and reduce environmental pollution by utilizing the waste which is a cause of environmental problems. 2. 3 Company goal and objective Our company goal is to be a market leader in the re-engineered food products and our objective is to provide quality healthy products to our customers and to give maximum benefits to our stake holders. 4 3. Product profile 3. 1 Description Type of Product: â€Å"Low Calorie Biscuits† Name of product: â€Å"Bana-lite† Our company is planning producing a low calorie biscuit and we will be mainly using banana peel powder instead of flour (20% replacement of flour with banana peel powder) and sucralose(approved by FDI) is used as sweetening agent instead of sugar. These both factor will reduce the calories in biscuit and our product will have 20% lesser sugar content as compared to other available low calorie biscuit. 3. 2 Key Ingredients Proportion:- Ingredients Proportion(per100gms) 12. 09 55. 22 14. 54 0. 05 10. 9 0. 03 5. 27 0. 9 Banana Peel powder Maida flour Vegetable oil sucralose Baking powder Chemical additives Salt Milk Powder 3. 3 Competitive advantage Low calorie and high fibre: Our product Bana Lite will be a low calorie product since we are replacing 20% of the flour by banana peel powder. This replacement will lead to 20% decrease in calories contribution 5 which was previously added by the flour. Another added value of our product will be total replacement of sucrose (table sugar) by sucralose. Sucralose is an artificial sweetener which has 6000 times more sweetening power than sucrose. Moreover the sucralose is zero calorie products and this leads to further decrease in the calories contribution. It is stable under heat and over a broad range of pH conditions. Therefore, it can be used in baking products and will help in a longer shelf life. Fibre is an important for the proper bowel movement as they contribute to roughage in the food diet. Our product bana lite is high fibre food. The peels of banana contain a high proportion of plant fibre which will prove very beneficial for the person suffering from constipation. Added fibre will make the product suitable for everyone whether they are children, adults or older people. Medicinal properties Banana peel contains anti-oxidants and anti microbial properties. As such the product will be very good for health as it has many medicinal properties. If we compare the benefits which our product is providing to the consumers to other product in the market we have a competitive advantage. Same taste Research shows that replacement of flour with banana peel powder does not change the taste of the biscuit. To make it sure we prepared our product Bana Lite in a local bakery and compared it with other types of product in the market. We found no significant change is taste. Thus rejection of the product by the consumers on the reason of different taste will be averted. Low cost The cost of production of Bana Lite is very low when compared with other low calories biscuits. Presently in Indian market the major players in low calorie biscuit are Britannia, Parle and ITC. But the cost of production is much low than theirs. As such the profit margin will be high for us. Economics and forecast The Indian market holds enormous growth potential for snack food, which is estimated to be worth US$ 3 billion, with the branded snack market estimated to be around US$ 1. 34 billion, growing at 15-20 per cent a year. While the growth rate of the US$ 1. 56 billion unorganised sector is 7-8 per cent. 6 The food processing industry is presently growing at 14 per cent against 6-7 per cent growth in 2003-04. The industry received foreign direct investments (FDI) totalling US$ 143. 80 million in 2007-08 against US$ 5. 70 million in the previous fiscal. The cumulative FDI received by the industry from April 2000August 2009 stood at US$ 878. 32 million. However, India’s share in exports of processed food in global trade is only 1. 5 per cent; whereas the size of the global processed-food market is estimated at US$ 3. trillion and nearly 80 per cent of agricultural products in the developed countries get processed and packaged In order to further grow the food processing industry, the government has formulated a Vision-2015 action plan under which specific targets have been set. This includes tripling the size of the food processing industry from around US$ 70 billion to about US$ 210 billion, rais ing the level of processing of perishables from 6 per cent to 20 per cent, increasing value addition from 20 per cent to 35 per cent, and enhancing India’s share in global food trade from 1. 5 per cent to 3 per cent. This would require an investment of US$ 20. 6 billion. According to an Ernst and Young (EY) presentation, the food processing industry in India will grow 3040 per cent as against the present 15 per cent in the next 10-years. Prime Minister Dr Manmohan Singh on October 6, 2009 laid out a blueprint for rapid growth in the country’s food processing sector. The Prime Minister said that this can be achieved by simplifying the tax structure, formulating a National Food Processing Policy and improving rural infrastructure. Thus we see that there is great future ahead, and in order to meet the future demand we are committed to grab the market. . 4 Pricing of biscuit Price of our biscuits will be 0. 27 Cents per 100 gm packet. 4. MARKETING 4. 1 Market segment According to the utility of our product we can divide our customers mainly in four different segments. Each of these segments has their own specific need for this product and our product is capable enough to 7 meet the needs of ea ch segment efficiently. Proportion of diabetic patient in the market will determine a major market segment. Market segments are following 1. Large Diabetic population 2. General population 3. General patient as prescribed food supplement by doctors 4. Children 1. Large diabetic population: The total number of diabetic patient in India is more than 30 million. From the recent survey it has been observed that there is been exponential increase in the number of diabetic patients in India. No of increasing diabetic children is another serious problem in India, many children from age group 8 to 12 is reported as diabetic. So we are targeting the diabetic patient of all age groups. 2. General population : After replacing flour by peel powder and sugar by sucralose the taste and texture of our biscuit will remain same as other biscuit in the market . o we can target the general population (common man) to market our product. 3. General patient’s: Doctor‘s for generally prescribe food precaution’s for general patients. In the diseased condition the digestive system of patient does not support digestion of many food items that we generally take in day to day life. so we can prompt our low calorie biscuit to be consumed b y these patients by convincing doctors to prescribe our product as a food supplement as it contain high roughage content. 4. Children: Children consume biscuit’s in large amount. According to Indian tradition here people are very conscious choosy in selecting food for heir children. They would prefer to use our biscuit because it’s having added advantage of nutrition and disease resistant ingredients. 4. 2 Promotional activities 8 Being a small and new company we are mainly focusing on cheap and effective means of promotional activities. We can achieve it easily by targeting our customers on the basis of market segment. So we are here with different promotional activities to attract all our customers towards our product. 1. Display chart in all health care centres, medical stores and general provisional stores. Chart includes all the benefits and detailed information about the product. This will help in spreading awareness of the product. 2. Use of canopy – canopy can be used in government and private hospital, public places to promote our product. All the information regarding benefits of this product can be delivered through canopy. As canopy is portable and mobile it would be a cheap and effective means of promotion (especially in rural areas). In rural areas there is least source of information available regarding the products in rural market where as 70 % of Indian population still resides in rural areas. . Printed hand bills can be distributed to the interested customers through canopy. 4. As the product mission and concept is unique and new we can give an article for health care column in news papers. By organising small press conference and make them aware of the utility of this product. 5. In order to reduce environmental hazards our company is utilizing waste. As it is a so cial wealth concern issue we can organise seminar and campaign with the help of NGO and social committees. This will so our presence and social concerns to the market and environment. 6. Sign board- advertisement through hoardings are very much prominent in the market but expensive too. Municipal Corporation take charges rent on the basis of per square feet and for fix duration. So we will introduce a different way for hording advertisement so that we need no to pay anything except the hording printing and fitting charges. We can make a two in one board, which will give mutual; benefit to two firms. Board will be designed in such a way that its face is divided into two portions, one of these two spaces will be occupied by our add and other will be for the concern shop where the hording will be displayed. All the expenses in printing and fitting will be provided by our company so shopkeepers will accept this type of deal voluntarily (i. e. medical stores, general provision stores, any small stores). 4. 3 Retailers flexibility On the basis of the selling capacity of the retailers we will provide the initial samples (1 cartoon=100 biscuit) on credit. Credit will be for 45 days back to back payment. 9 We will provide display stands to the distributers and the distributers will distribute these stands to retailer, who has reported a sale of 100 or more biscuit in a week. This will be added advantage for the product that it would be prominently noticed by customers and these stands would differentiate our product from other brands. 4. 4 Distributors flexibility 5 packets of biscuit will be given as free along with 1 carton biscuit. This is company’s conditional offer. 4. 5 Unique selling proposition †¢ †¢ Along with the real competitor (calorie biscuit manufacturer) we are giving competition to the normal biscuit manufacturer. Punch line of the company itself will create a question in observers mind a generate curiosity among them towards the product, so they will eager to try it once. 4. 6 Distribution network We will ensure the availability of our product to maximum stores in the market. Chennai zone:- 10 Kolkata zone:- Rural distribution †¢ †¢ Nearby urban city will be the regional reporting head office. It will fulfil all the demands and supply of the respective area. Indirect marketing will be done in rural areas. Tie-up with existing suppliers of the rural market of will enable us to distribute our product efficiently and effectively. Urban distribution †¢ †¢ †¢ One city office will be there in each city. (Chennai Kolkata) City office will be responsible to check all the activities regarding sales and distribution in that particular region. Direct marketing from the company itself will be done through our executive. 11 Sales executive will be efficient enough for the traditional marketing as well as technical marketing. Sales executives must have knowledge of regional language so that they can interact to all without any hurdle. As our sales executive has to perform multi task, he has to deal directly with retailer as well as doctors in the hospitals. 4. 7 COST INVOLVED IN ADVETISING FOR FIRST YEAR For 20 cities †¢ Advertisement charts (500 charts per city @ 0. 88 US $ per chart) Total number of chart =10000 Total price of chart=10000*0. 8 =8880 US$ †¢ Canopy (2 canopy per city @ 110 US$ per canopy) Total number of canopy=40 Total price of canopy=40*110 =4400 US$ †¢ Handbills (200000 hand bills per city @ 4US$ per 1000 hand bills) Total number of handbills=4000000 Total price of handbills=16000 US$ †¢ paper advertisement (100 paper advertisements per region @350 US$ per advertisement Total number of advertisement=200 Total expenses in paper advertisement=200*350 =70000 US$ †¢ Sign boards 500 boards of size (8 feet * 3feet) i. e. 2400 square feet per board Printing @ 0. 25US$ per sq ft = 600 US$ per board 12 Angle @ 0. 0US$/ running ft (25*500) = 1250 US$ Total sign board expense for 500 boards= 1850 US$ Total expense in 20 cities=20*1850 =37000 US$ †¢ Display stand:(1000 stands per city @ 0. 6 US$ per stand) Total number of stands=20000 Total expense in stands=20000*0. 6 =12000 US$ †¢ †¢ †¢ Television advertisement Total expense in television advertisement=75000 US$ Hoardings:Total expense in advertisement through hoardings=50000 US$ Other promotional activities =60000 US$ TOTAL ADVERTISING EXPENSES = 333280 US$ 4. 8 Product from customer point of view According to customer point of view there is lots of utility of our product for them. Features and Benefits Our major product is low calorie banana peel biscuit. Major benefits of our product to consumer are they will get a low calorie biscuit along with some medicinal properties like antimicrobial advantage. Our product can be consumed by the diabetic consumers and it will not have any harmful effect on their health. The taste and texture of our biscuit will be same as compared to other biscuits because we have used sucralose as sweetening agent which is 600 times sweeter than normal sugar and will not add any calories to biscuits. . 9 Customers Our major customer will be:Normal population 13 Diabetic consumer Children of age group above six years Calories conscious consumer 4. 10 Competitor analysis Major competitors Companies Product Market share Targeted customer (per 100 gm ) Price Advantages Britannia Marry Gold 38 % Low calories 0. 29 cents conscious population Brand image, experience in this segment Brand image, experience in this segment Brand image, experien ce in this segment Parle Digestive Marry 38 % Low calories 0. 27 cents conscious population ITC Sun Marie original feast % Light Low calories 0. 3 cents conscious population 4. 11 SWOT Analysis:A) Strengths:†¢ †¢ †¢ Cost effectiveness due to low cost of raw materials(20% of flour is replaced by banana peel powder ) Uniqueness of the Product(low calorie, high fibre biscuits along with medicinal properties) Location of production plant; as our production plant is located near Punnamallai High Road in Chennai which is well connected to major cities like Bangalore, Vellore, Cochin, Hyderabad, etc. 14 †¢ Environment friendly policies B) Weaknesses:†¢ †¢ †¢ Emerging small scale company Lack of experience No brand loyalty C) Opportunities:†¢ †¢ †¢ †¢ To gain market share in low calorie biscuits range To get some tax relaxation as we are solving the problem of waste disposal (Banana Peel). High BOP % in India. 40% of the biscuit market is unorganised. D) Threats:†¢ Major competitor as Britannia, Parle ITC 5. Operational Plan The installation of total set up of factory will be given on contract basis. The total cost for installation of plant, Land and Building will be 764554 US $. Total installation of plant will take 6 months time and production will start from 7th month onward. 5. 1. Production Process 5. 1. 1. Preparation of Banana Peel Powder 15 Figure 1 5. 1. 2. Manufacturing of Biscuits Figure 2 First of all the banana peels will be cut in to small pieces and then it is dried at 65 degree C. After that grinding of banana peel is done and at last banana peel powder is obtained. Then banana peel powder along with other normal ingredients is mixed in Dough Mixer then moulding is done. After moulding cutting punching is done and at last cut pieces are kept in oven for baking then packaging is done. 5. 1. 3 Quality control Our production unit will be well integrated with the R D department along with quality control. Our quality control department will have advance testing equipments along with specialized quality control technicians. The department will take care of each step of production and they will make sure that standards are being followed. 5. 1. 4 Product development Our company will have well stabilised R D department. Here the department will have well trained technicians and qualified scientists who will be involved in regular development of existing product to increase its utility for the consumer. As our company is concentrating on the re-engineering the available resources so that resources can be reused in a better way so our motto will be to develop our product according to need of consumer. 16 5. 2 Location We will setup our industry at Chennai, one of the major cities of India. To setup our industry we require 5 acres of land. We will construct production unit, R D department and administrative block. Our plant at Chennai will have an added advantage of its location. As Chennai belongs to Tamilnadu state and this state is highest producer of banana in India so we can easily get the banana peel here. There is lots of food processing industries in Chennai who all are using banana pulp for their products and peel is waste for them so we will get the peel very easily at a lower cost for our production. Second advantage is that is city is well connected to all major cities of India. The city is located at coastal region so the transportation can also be done by means of ships. In future we are planning to expand our market to Srilanka and other nearby countries to the location will give an added advantage for us. 5. 3 Legal requirement We will take all legal approval required for our industries like licence for setting up industry. We will register our product according to Indian food act. We take pollution clearance and other regulatory approvals run our industry. We will also file application for BIS accreditation and ISO certification. 5. Personnel Our production unit will have around 15 employees We will have 10 skilled and 35 unskilled labours for carrying out the production process as well as the loading and unloading jobs. 5. 5. Capacity Planning 5. 5. 1. First Quarter Planning Per Day Production Capacity Production per Day = 16600 kg. 17 Monthly Production Capacity Total Monthly Production = 498000 kg. Quarterly production capacity Total quarterly produc tion = 1494000 kg Same production capacity will be continued for next three quarters So Total Yearly Production will be (Q1+Q2+Q3+Q4) approx 5992000 kg. 59920000 Packets of 100 Gms) In Second Year production will be same. In third, fourth fifth year the production capacity will be approx 9000000 kg (9000 tonnes) 5. 5. 2 Raw Materials Requirements Raw Quantity (In kgs. approx) First Third Second Quarter Quarter 825000 13446 180624 750 448 78733 162846 217227 825000 13446 180624 750 448 78733 162846 217227 Fourth Quarter Annual 825000 13446 180624 750 448 78733 162846 217227 3300000 53784 722496 3000 1792 314932 651384 868908 Materials Flour Milk Powder Banana Peel Sucralose Quarter 825000 13446 180624 750 Chemical additives 448 Salt Baking Powder Vegetable Oil 78733 162846 217227 18 5. 5. 3 Supplier Raw Materials Milk Powder Flour Source Local Wholesale Supplier Local Wholesale Supplier Major ice-cream factories like Arun industries, kwallity walls then we can go for major banana chips makers like Hot Chips, Ananda Bhavan, Banana Peel Sucralose Salt Baking Powder Vegetable Oil Chain of Restaurants Wholesale Supplier Local Wholesale Supplier Local Wholesale Supplier Local Wholesale Supplier 5. 5. Credit policies We will give our products to our wholesaler on 30 days credit. Initially they can take the supplies and can pay within 30 days. This will be an added flexibility for our wholesaler. 19 6. 6. 1 Organization chart Management and Organization We will have the managing director under whom various department heads will be there . Under marketing department we will have the regional managers and under each regional manager sales executive will be there who will take care of the various activities like taking orders and creating new customers for our product. . 2 Communication channel Sales executives will report to the marketing manager for all the market needs demands. Marketing manager Regional manager Regional manager Sales executive Finance Managing Director Sales exicutives Distributor,retailor production functional departments 20 6. 3Bankers State bank of India 7. Financial Plan 12-Month Profit and Loss Projection First six months will be considered for plant implementation face by seventh month company will be ready for the production. Sales and production targeted for 1200 tons of biscuits. irst 4 months the target is 15 %( 180 tone/Month) of full capacity and last two months will at 20 %( 240 tone/month) capacity. Month NET REVENUES COST OF REVENUE GROSS PROFIT OPERATING EXPENSES Sales Marketing Research Development General and Administration Total Operating Expenses EARNINGS FROM OPERATIONS EXTRAORDINARY INCOME / (EXP ENSE) EARNINGS BEFORE INTEREST TAXES INTEREST INCOME / (EXPENSE) NET EARNINGS BEFORE TAXES TAXES NET EARNINGS 7 480,006 159,084 320,922 8 480,006 159,084 320,922 9 480,006 159,084 320,922 0 480,006 159,084 320,922 11 640,008 212,112 427,896 12 640,008 212,112 427,896 Total 3,200,040 1,060,562 2,139,478 197,893 13,752 30,440 242,086 197,893 13,752 30,440 242,086 197,893 13,752 30,440 242,086 197,893 13,752 30,440 242,086 263,858 18,336 40,587 322,781 263,858 18,336 40,587 322,781 1,319,289 91,681 202,934 1,613,904 78,836 78,836 78,836 78,836 105,115 105,115 525,574 0 0 (6,250) 0 0 (6,250) (70,000) 78,836 78,836 72,586 78,836 105,115 98,865 455,574 0 0 0 0 0 0 0 78,836 (31,534) 47,302 78,836 (31,534) 47,302 2,586 (29,034) 43,552 78,836 (31,534) 47,302 105,115 (42,046) 63,069 98,865 (39,546) 59,319 455,574 (182,230) 273,344 21 Four-Year Profit Projection 22 Balance Sheet for five year. Break-Even Analysis 23 To Investor We are looking for venture capitalists and we need to raise fund of 1. 1 million $ for first year. We are comfortable with Up 90% ownership sharing with investors. According to plan investor will get dividend of 30 % from third year. By 5th year total dividend will be about 5 times of initial investment. Accumulated retained earnings will be used for new market opportunity, to keep investors Profit maximization in long run. Investors are free to sell their share after 3rd year. 24 8. Conclusion our company will produce a buscuit which will be low calorie with some added advantage like antioxidant properties along with some anti bacterial activities and due to these factors along with the low cost advantage our produt will gain popularity in small time and to overcome with competition we will be concentrating on R D to develop some new product and adding alues to our existing products. So we are expecting our product to be launched in market soon. Such projects are needed for social concern. It will motivate other food industry to re-engineer by existing resources to bring out new food products for the sake of human welfare. We hope to roll out more of such products which could earn us profits and also equally important to society. 25

Social Media And Marketing The WritePass Journal

Social Media And Marketing Abstract Social Media And Marketing ). The recruitment team has taken a strategic role of supplying talent. The team has contributed to a highly attractive employment as well as compensation scheme development. The impact of this is that RasGas has been put in a competitive position where the labour market is challenging. Qualified employees with talent are likely to join the company because of the good reputation it has. An employee development project is being developed steered by the managing director with the aim of carrying out the following tasks. Succession planning, personal career development plans, an approach to appraise performance and develop careers. The philosophy aims to set the pace program for employee development (RasGas 20122012). Use of Social Media in Recruitment The use of social media for recruiting has become a powerful tool in recent years with recruiters searching for employees using social media sites while employees are searching such sites to check for new job postings. Employers are using Facebook, LinkedIn or Twitter to attract qualified employees because there is a belief that social media can exceed the key factors that makes the difference between an average recruiting tool and a dominant tool. Though social media is a complicated tool for hiring, it has unrivalled capabilities. The cost implications of using social media are far lower than other forms of media tools used for recruiting purposes. Since the visitors of social media have not intentionally visited the sites in search of job postings, it is possible to get paramount employees (â€Å"Social Media† 2012). The following are the main factors that make a social media suitable for recruitment; a huge and varied audience of ideal users with a large number of qualified prospects, all of the social media audience will be dominated by working, working and not necessarily searching for a job as well as the unemployed and that RasGas can make use of this to search for the best talent in potential employees before deciding on a given employee (Headworth 2012). It enables the shifting of workloads to others and the employees of an organisation would be useful in selecting and relationship building. Social media can help in relationship building through the development of trust and social interest. Messages through social media are mostly authentic in nature compared to other forms of media such as emails that may contain spam. Within the social media, accessibility is easier because there is widespread of mobile phones and personal computers, all with access to social media sites. Messages favoured by the target audience can be sent in the form of multimedia messaging. Quality recruitment can be achieved while using social media at low costs compared with other forms of recruiting media. It is therefore possible for RasGas to acquire the best, whilst facilitating the lowest capital thus saving on the company cost structure to increase profits (â€Å"Social Media† 2012). Marketing and Social Media Marketing can use social media to capture the most talented and brightest people in order to achieve high sales for RasGas liquefied natural gas. By using social media the company can select and recruit sales people all over the world reducing costs associated with such activities if the company decided to use other media. RasGas, with its international operation, requires that employees with varied cultures are employed. They must have the required skill to increase the performance of the company in different countries where RasGas sells its products. To increase the market share of RasGas qualified, as well as talented, employees must be engaged in line with the company’s goal of recruiting trained employees. By applying the best recruiting policies, the company is in a position of retaining the employees by employing candidates who are self motivated and ambitious towards increasing their sales (â€Å"Social Media† 2012). Types of Social Media that can Be Used by RasGas RasGas can use the following social media in its objectives of recruiting and retaining the best.   Referral hiring has been enhanced by social media where recruiters have access to a wide range of talent through referrals by employees on social media. Employers pay bonuses to employees who refer suitable candidates to them (Liska 2012). Recruitment marketing through social media has enabled employers regardless of their size to access a large pool of data. The investments by prospective employers are lower alongside a reduction in time and other resources. Employers are able to access social media for attractive career pages with a rich and dynamic content. Recruiters can attach blog articles, photos or even embedding videos top create an engaging career content. Facebook delivers the widest talent pool compared to other social media. With a large number of subscribers, throughout the world, RasGas can make use of this platform to recruit the best employees possible. Facebook has a very large engagement of users who are both potential and non-potential employees making it possible for RasGas companies to identify talent more easily. RasGas can utilise the Facebook timeline that displays personal information as well as up to date professional qualifications to hire potential employees (Liska 2012). RasGas has an option of using Google + which is growing at a very fast pace. Google + enables users to maintain professional and personal lives, all in one place. Like other social media, Google + has a large following of professionals whom RasGas can find valuable in their recruitment. Google + is actively competing with Facebook with its unique hangouts feature that taps into video interviewing making it possible for RasGas to interview potential employees who are based in other countries. Google + also has circles that allow recruiters to message candidates and influencers (Liska 2012). Another form of social media that can be used by RasGas is Twitter which has grown in terms of features revenues and users. Having a following on Twitter, RasGas can grow its Twitter followers and get potential employees from this following. Employment officials from RasGas can be directed into other recruiter accounts making it possible for the company to recruit the best. LinkedIn is another form of social media that RasGas can facilitate in search of talent, however it is experiencing immense competition from other social networks like Facebook and Twitter and it offers a platform for more talent within a company (Liska 2012). Conclusion RasGas, being an international company, is required to adopt modern cost effective means of achieving its goals on maintaining the best employees in the company. Marketing play an important role in ensuring that the company’s products reach the market while at the same time making sure that customer expectations are met by the company through continued improvement. This can only be achieved through a potentially good workforce that is correctly trained and maintained. The global economic conditions of the world are changing fast and companies need to maintain a competitive advantage over their contenders if they want to survive. Bibliography Headworth, Andy, 2012. Smart Social Media Recruitment Strategies,   [Online] Available at: http://blog.sironaconsulting.com/files/ark1721smart-social-media-recruitment-strategies_samplechapter.pdf [Accessed 8 May, 2012]. Liska Jindrich, 2012. Social Recruiting Trends in 2012, [Online] Available at : recruiter.com/i/social-recruiting-trends-in-2012/ [Accessed 8 May, 2012]. â€Å"Social Media: the Most Powerful Recruiting Tool Since the Telephone,† 2012. [Online] Available at: ere.net/2010/10/04/social-media-the-most-powerful-recruiting-tool-since-the-telephone/ [Accessed 8 May, 2012]. â€Å"RasGas Careers† 2012. [Online] Available at: rasgas.com/rg/L_2.cfm?L2_id=3 [Accessed 8 May, 2012].

The characteristics of food production and food and beverage service Assignment

The characteristics of food production and food and beverage service systems - Assignment Example The paper dwells upon the factors affecting recipes and menus for specific systems. Different systems will have different factors affecting their recipes and menus. In the conventional system, recipes and menu items are flexible depending on the tastes and preferences of the customers. With the onsite kind of production, the management, and cooks interact with the clients almost on a daily basis and therefore have to modify the menu. In both systems, menus will be affected by the current budget, and skills in preparing specific food. In addition to that, the time taken to cook specific food, and when they will be required by the customers will also affect the recipes and menus. As indicated before, the conventional system is labor intensive, explaining why it is costly. With the decentralized kind of operation, many employees are required to ensure that every point remains active. With the view of reducing the cost of operations, this system employs both skilled and unskilled staff m embers. However, this has implication on the quality and consistency of the food prepared. On the other hand, the centralized food system has fewer employees, who are also highly skilled. The resulting advantage is improved food quality, consistency and control of resources to prevent waste. With fewer staff members, there is low cost of operations leading to high returns. Justify the suitability of systems for particular food and beverage outlets (P4) The discussed food systems are suitable for particular outlets. For instance, the conventional system is particularly suitable for restaurant, and institutions of learning search as colleges. As indicated before, there is a high perception of high quality of food under this system. This perception will be imperative in increasing sales in these settings. This attracts and retains such clients, which is a competitive edge of the business. On the other hand, the centralized system is more convenient in